PwC Insights

It’s a community of solvers coming together in unexpected ways

The New Equation is our global strategy to address the breadth and complexity of challenges facing businesses and society.

We reflect on a year of profound change for our clients, our markets and our people

As the pandemic eased and we returned to our offices across the UK, much of what we saw may have looked familiar, but the environment in which we were operating was profoundly different.

Balancing the art and science of marketing to revolutionise customer experience and create responsible growth.

Chief Marketing Officers (CMOs) and their organisations have been wrestling with a confluence of challenges, from digital disruption to changing consumer behaviours and expectations.

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