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We start a four-part series focused on the implications of the war in Ukraine with a geopolitical outlook.
In the first of four episodes covering the implications of the war in Ukraine, we focus on the geopolitical and macroeconomic impacts that are likely to occur as the conflict continues.
Heather Horn was joined by Craig Stronberg, a director in PwC Intelligence, to take us through potential scenarios to expect in the near term.
In this episode, you will hear:
  • 1:41 - How the business environment is responding to global themes of fragmentation, regulation, and reorientation
  • 9:36 - Reasons why countries are generally aligned in their responses to the conflict
  • 13:56 - Broad impacts from the conflict that have implications for the future
  • 16:48 - Offshoring versus “re”-shoring: expectations for US industrial policy
  • 26:12 - Access to products produced in Russia and Ukraine, and the challenges posed by restrictions and conflict
  • 34:08 - Key elements for companies to focus on to navigate through the months ahead
  • 37:20 - Important questions for the CFO to consider
  • 40:12 - Green initiatives and the impact of the conflict on transition
About our guest
Craig Stronberg leads the Business Acumen capability for PwC Intelligence, spearheading the team of analysts that provides macroeconomic, sector and geopolitical intelligence to key stakeholders. Named as one of the "100 Most Creative People in Business” by Fast Company, Craig had a nearly 20 year career in national security affairs working for and advising numerous agencies and international partners, having been decorated five times. His focus has been on numerous areas, including counterintelligence, economic espionage, counterterrorism, cyber threats, political-military issues, special operations integration, and support for major events such as the Olympic Games.
About our host
Heather Horn is PwC’s National Office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series, as well as periodic webcasts for the power and utilities industry. With over 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.
Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.com.
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