Investors still see macroeconomic risks, but their focus is shifting to technology and sustainability, according to our most recent Global Investor Survey.
Investors today want to better understand how companies are managing crises and staying resilient, while creating and protecting long-term value in today’s fracturing world. They are looking closely at two areas—emerging technology and sustainability—to gauge whether companies can seize opportunities for reinvention and business transformation, or whether they will instead succumb to rivals.
That’s according to PwC’s most recent Global Investor Survey, which is now in its third consecutive year. To break down some of the survey’s results and their implications for preparers, Heather Horn sat down with Nadja Picard, PwC’s global reporting leader.
In this episode, you’ll hear:
  • 3:19 - The importance of sustainability in the context of broader business activity and how it is no longer a siloed topic
  • 5:54 - How investors prioritize agility in managing long-term risks and opportunities
  • 17:25 - The challenges companies face in collecting and managing sustainability data and the importance of having a well-defined data strategy
  • 18:19 - The importance of credibility in sustainability reporting and how investors are looking for strategies that are underpinned by good plans
  • 24:43 - Investor perspectives and beliefs on corporate greenwashing, per our survey
  • 29:41 - The learning journey of companies in implementing sustainability reporting and the role of regulators in this process
  • 32:58 - The future of sustainability reporting and the role of technology in improving data collection and reporting

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About our guest
Nadja Picard is PwC’s Global Reporting Leader. In this role, she leads PwC’s global initiative to help clients transform their corporate reporting to meet investor and stakeholder demands for trusted and assured reporting beyond financial reporting. Nadja also advises companies on the accounting, corporate reporting, and investor relations requirements in advance of capital markets transactions, especially IPOs.
About our host
Heather Horn is PwC’s National Office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series. With over 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.
Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to
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