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As health care providers and payers, including both federal (Centers for Medicare & Medicaid Services) and state government payers, continue to focus on delivering cost-efficient, quality care to patients, the line between health care providers and health insurers (payers) has become substantially less defined. Health care providers continue to assume additional risk (and opportunity) through alternative payment models (see HC 4.2) or through creation of their own health insurance plans. Payers, for their part, have begun to acquire or otherwise form strategic alliances with providers. This confluence of providers and payers can take many forms, ranging from vertical integration through acquisitions to the formation of joint ventures or other contract or multi-party cooperation arrangements.
Additionally, the shift toward value-based care and the increased focus on managing the overall cost of delivery has precipitated the emergence of additional participants, and an expansion of their role, in the overall health care delivery ecosystem. These participants may include specialists in alternative health care delivery models (e.g., telemedicine), management service organizations that allow for clinicians to focus exclusively on serving their patients (e.g., physician practice management companies), or organizations that assume the responsibility for managing the overall health and wellness of entire patient populations (e.g., managed care organizations). These entities are difficult to categorize as either, or exclusively a traditional payer or provider. While some entities may take on the obligations of a provider or payer, others may serve merely as an intermediary or advisor to one of those traditional stakeholders within the patient revenue cycle.
As a result, there is not a “one-size-fits-all” model for revenue recognition. Common value-based care models are discussed below; however, these models will likely evolve in the future so a thorough understanding of the entity’s role, the contractual arrangement, and the relevant accounting guidance is necessary.
  • Payers
Payers may provide, or arrange for, health care services. They may elect to shift away from the traditional insurance model of accepting full financial risk for the cost of medical care in return for member premiums and toward becoming fully integrated health networks that provide, or arrange to provide, health care for their members. These strategic shifts are achieved through multiple avenues, including acquisitions of existing providers.
  • Health care providers
Providers may create their own insurance plans. They may create a vertically integrated network through the formation or acquisition of an insurance plan. Control over both the health plan and the delivery of care allows traditional providers to holistically manage their patient populations.
  • New entrants
Providers, payers, and other entities that contribute to the collective management and delivery of health care services (e.g., care coordination, administrative services) for a defined population or group of members.

4.3.1 Types of non-institutional providers

Organizations that might be characterized as non-institutional providers can be created through the formation of partnerships or joint ventures between traditional health care providers and health payers. However, these organizations can also be independent entities that contract with payers or providers to assist in the management of patient populations and the delivery of care. Common types are discussed below.

4.3.1.1 Managed care organizations

Managed care organizations (MCOs) ensure that services provided to patients are necessary, efficiently delivered, and appropriately priced by directly contracting with providers. As part of this process, MCOs perform care coordination and utilization review services, which may include determining the tests, medications, and length of stay in the hospital that will be covered by the MCO based on the MCO’s determination of what is medically necessary.
MCOs may be formed and controlled by institutional providers, physician networks, and/or health plans. However, MCOs may also be independent management services organizations that neither own or employ providers nor are they be a registered health plan. In these instances, MCOs will typically contract with both payers and providers to perform various management and care coordination services and may assume some or all of the financial risk related to the provision of health care services.
Regardless of their form and ownership, MCOs typically fall into one of three categories:
  • Health maintenance organizations (HMO)
HMOs provide, or arrange for the provision of, medical and preventative care to plan members in exchange for fixed, prepaid amounts. Members are assigned a primary care physician, who is generally required to provide a referral before the members can see other health care professionals within the HMO network.
  • Preferred provider organizations (PPO)
PPOs contract with independent health care providers, including physicians, hospitals, home health agencies, and rehabilitation facilities. Under a PPO arrangement, members are given the freedom to choose any provider; however, they are financially incentivized through reduced copayments or lower deductibles to visit in-network, contracted care providers.
  • Point of service plans (POS)
POS plans combine the characteristics of HMOs and PPOs. These plans require patients to have a primary care doctor to oversee care and provide referrals; out-of-network care is available at a slightly increased cost.
Some elements of the accounting by an MCO may require a significant level of judgment, and those judgments can have a material impact on the amount of revenues and expenses reported in the MCO’s financial statements. Entities should first determine if they are within the scope of ASC 944, Financial Services – Insurance, in which case, insurance accounting would be applied and not the ensuing discussion in this guide. For MCOs that are not in the scope of ASC 944, the key judgments typically include (1) the assessment of whether the entity is the principal or an agent in the delivery of health care services and (2) determining whether the MCO has provided a guarantee to a third-party payer subject to the guidance in ASC 460 – Guarantees. For further information on the principal versus agent assessment, see HC 4.3.2 and RR 10. For further information on the accounting for guarantees, see the PwC Financing transactions guide.

4.3.1.2 Physician practice management companies

Physician practice management companies (PPMs), which may also be referred to as administrative services organizations (ASOs) or management services organizations (MSOs), provide non-clinical practice management services to a medical practice (e.g., physician practice). The services provided by PPMs depend on the specific contractual arrangements with the medical practice but will often include revenue cycle management, managed care contracting, human resource management, marketing and public relations, and the provision of administrative personnel. Additionally, PPMs often aggregate individual physician or dental practices into larger groups that can negotiate better rates with insurance companies or other payers.
Most states regulate, to some degree, the legal form of organization under which a physician or dentist, or groups thereof, may practice. Typically, state laws only permit a medical professional to practice as an individual, a member of a partnership, or as an employee of a professional corporation (that is, a corporation in which all the shareholders are medical professionals). Further, state laws generally prohibit, either by specific provisions or as a matter of general policy, a medical professional from conducting a practice as an employee of a general business corporation. These limitations are frequently referred to as "corporate practice of medicine" (CPOM) prohibitions.
In states with strict CPOM prohibitions, PPMs may provide administrative and other non-clinical support to physician practices, but they are prohibited from impacting or controlling a physician's clinical judgment and independent, medical decision-making, which is reserved solely for the physician and the physician practice.
If the physician practice is not consolidated (see HC 4.5), PPMs should evaluate arrangements (i.e., individual contracts) with physician practices using the principal versus agent considerations under ASC 606 (see HC 4.3.2 and RR 10).

4.3.1.3 Accountable care organizations

Accountable care organizations (ACOs) are specifically defined by the Centers for Medicare & Medicaid Services (CMS) as groups of doctors, hospitals, and other health care providers who come together to provide coordinated, high-quality care to patients in exchange for a portion of the savings that are achieved. ACOs strive for improved patient outcomes at a lower cost through care coordination and information sharing across the delivery network.
Similar to MCOs, ACOs often enter arrangements with payers and providers to perform care coordination services. These services typically include utilization management, care management for chronically ill members, and other services targeted toward reducing the overall cost of care. Given that ACOs typically do not assume primary responsibility for the provision of patient care (i.e., they do not control the delivery of health care services), they are not the principal in the arrangement with the patient. As a result, they typically present their net share of the overall member premiums that they manage as administrative revenue. Notwithstanding that “typical” conclusion, ACOs should consider their specific arrangements to determine if they are the principal or the agent in the provision of health care service, and, in turn, whether they should report revenue on a gross or net basis. In the event that an ACO concludes that it is an agent for the provision of some or all of the health care services provided to its patient population, it should also assess whether its arrangement includes a guarantee to a third-party payer that would be subject to the guidance in ASC 460, Guarantees. See FG 2 for more information about accounting for guarantees.

4.3.1.4 Virtual health platforms

Through virtual health platforms, patients can interact with physicians live, in real-time, through virtual collaboration platforms. Through these platforms, providers and patients communicate directly, often resulting in a diagnosis, treatment plan, or prescription. In addition, technology companies have collaborated with providers to design patient and population health management platforms, which help increase patient engagement across all stages of a physician visit, including patient access, pre-visit, at the point of care, and post-visit. Companies that provide such technology platforms will need to evaluate the principal versus agent considerations under ASC 606 (see RR 10) to determine if they are the party controlling the provision of health care services to patients (i.e., the principal) or facilitating the connection between the patients and the providers using their platform (i.e., the agent). The considerations utilized in this assessment are similar to the considerations utilized for MCOs, PPMs, and ACOs and are discussed in HC 4.3.2.

4.3.1.5 Other non-institutional providers

MCOs, ACOs, PPMs, and virtual health platforms do not constitute an exhaustive list of all of the types of organizations involved in the health care delivery ecosystem. New business models continue to evolve in the quest to improve the quality of patient care at a lower cost. These models may incorporate characteristics of some, or all, of the organization types discussed above. For example, a physician practice management company may also participate in or own an ACO that provides care coordination services for patients, as well as a technology platform to coordinate care. While each business model is different, the underlying premise is the same whether an entity is considered a traditional provider, a payer, or takes some other form. All entities must carefully consider their contractual arrangements and underlying business activities to determine the appropriate accounting model. The concepts in HC 4.3.2 should be considered when an organization is either directly or indirectly involved in the provision of or payment for health services.

4.3.2 Revenue recognition for risk contracts

The discussion in this section pertains to risk contracting issues from the perspective of a non-institutional provider of health care services. Institutional providers are discussed at HC 4.2. This section presumes that the entity is not subject to ASC 944, Financial Services - Insurance, and that the contract, or a portion thereof, has been determined to be in the scope of ASC 606. See HC 4.1 for a discussion of other guidance that may be applicable.
Non-institutional providers may have a direct or indirect impact on the delivery of health care services to patients. Often the question arises as to which entity, or entities, should recognize patient service revenue in arrangements involving multiple parties. There are two interrelated judgments that often arise in risk contracts:
  • Determination of the nature of the services provided. Because the services within the scope of risk contracts often support, in some way, the provision of health care to patients (e.g., via care coordination or utilization review) a determination must be made as to whether those services represent the provision of health care services to patients or administrative services to payers or providers.
  • Determination of the customer. As discussed in HC 3, the customer for the delivery of health care services is the patient regardless of which party actually bears the financial cost of (pays for) the service. In addition to shifting some of the financial risk, risk contracts also may assign functions that are part of the overall delivery of health care to multiple parties. Entities entering into risk contracts may be considered to be providing health care services to patients or, on the other hand, may provide management, administrative, and cost-containment services to payers and/or providers.

These interrelated judgments factor into the assessment of whether the entity that enters into a risk contract is the principal in the provision of health care services to patients and, thus, should record health care revenue on a gross basis. When the entity’s customer is clearly the payer or provider, an assessment of whether the entity is the principal or agent assessment may not be necessary.
Example HC 4-2 outlines a scenario in which the customer is clearly the payer.
EXAMPLE HC 4-2
Determination of the customer – services arrangement
Entity A enters into an arrangement with Health Plan to provide claims processing and utilization review services for Health Plan. In consideration for services provided under the contract, Health Plan agrees to pay Entity A a $25 PMPM fee based on the total number of Health Plan members each month.
Should Entity A consider Health Plan or Health Plan’s members to be their customer?
Analysis
Under this arrangement, Entity A’s customer would be Health Plan. While Health Plan members may be impacted by actions taken by Entity A, the nature of services provided by Entity A represent administrative services provided to Health Plan in the context of managing its financial risk for health care delivered by providers to patients. The services are not health care services provided to Health Plan’s members.
Example HC 4-3 outlines a more complex scenario.
EXAMPLE HC 4-3
Determination of the customer – risk arrangement
Entity B enters into an arrangement with Health Plan to provide claims processing and utilization review services for Health Plan. In addition, Entity B also agrees to provide care coordination and primary care services through its contracted network of primary care physicians for Health Plan’s members and assumes full responsibility for the cost of all member medical care, whether provided by its provider network or others. In consideration for services provided, Health Plan agrees to pay Entity B a $500 PMPM capitated fee based on the total number of Health Plan members each month.
Should Entity B consider Health Plan or Health Plan’s members to be their customer?
Analysis
It depends. In this arrangement, Entity B is providing both administrative services to Health Plan as well medical services to Health Plan’s members. Under this arrangement, it is not immediately clear which party is Entity B’s customer. It may be that each is a customer for different elements of the arrangement. Entity B should carefully consider the principal versus agent guidance described in RR 10 in making this determination.
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